博客來暢銷熱門書籍推薦

　　How to plan and execute memorable meetings and exhibitions

　　Helpful strategies and tools for success in the international market!

　　Global Meetings and Exhibitions is the result of two decades worth of planning, managing, and executing multinational, multicultural events across the globe. Carol Krugman, CMP, CMM, and Rudy R. Wright, CMP, have culled their world-class advice into a single, complete resource for the next generation of meeting professionals. This comprehensive guide illuminates the procedures and nuances of planning and executing multinational and multicultural events. It offers everything you need to know, including the skills in multinational operations capabilities and cross-cultural awareness that are critical in today's marketplace.

　　Complete with sample forms and checklists, this hands-on resource walks you through everything you need to know about:

Planning
Budgeting
Logistics
Venue selection
Risk management contingency planning
Cross-cultural operations

　　The Wiley Event Management Series—Series Editor, Dr. Joe Goldblatt, CSEP

　　The Wiley Event Management Series provides professionals with the essential knowledge and cutting-edge tools they need to excel in one of the most exciting and rapidly growing sectors of the hospitality and tourism industry. Written by recognized experts in the field, the volumes in the series cover the research, design, planning, coordination, and evaluation methods as well as specialized areas of event management.